DVK Marketing, LLC

Chief Strategy Officer/Co-Founder (5 yrs)

Lead strategy development – brand, creative, ecommerce and shopper communications – for all Clients. Achieved over $2MM in billings within first 3 years. Client focus on CPG and new product development, with digital/social expertise in support of omnichannel campaigns. Strategy development includes brand development (brand ID, architecture, positioning), creative development, proprietary audience insight research, as well as using latest research tools (eg. partners like GWI, Kantar, Qualtrics, Mintel, MRI, SPSS.)

Blue Chip Marketing Worldwide

VP Client Services, (4 yrs) / SVP Information Systems & Learning (2 yrs)
200+ person, $120M independent agency based on Northbrook, IL

• 2012-2016: VP Client Service. Led strategy (brand positioning, creative development) and implementation for including Fisher Nuts omnichannel campaigns; increased share 20% to become #1 US recipe nut brand

• 2016: Led re-org, defining new company structure, including new Account Planning, Project Management, and Resource Management departments; implemented professional services automation (PSA) platform to track time/utilization, scoping, pricing, job analytics

• 2016-19: Created and led Information Systems & Learning team and oversaw IT, systems (SIEM, MFA, firewalls) and systems (hardware), and deployment of Office 365 (SharePoint, Microsoft Teams)

Next Level Innovations Group, LLC

VP Director of Marketing, (2 yrs)
Technology start-up focused on eLearning and sports performance

Directed brand strategy and development, marketing strategy & operations, including R&D. Built business plan, marketing structure & 5-yr pro-forma plan. Reported to founder/CEO.

William Paid, Inc. / williampaid.com

Chief Marketing Officer, (2 yrs)
Financial services start-up focused on online bill payment

Created individual hotels brands: name and positioning, ID, GTM strategy, brand architecture. Hired PR, programmatic and SEM agencies. Helped secure FICO and Visa alliances, and first round PE funding. Led matrix team

(12) in brand positioning and comms plan launch; $2.5M budget. Reporting to founder/CEO.

Gemstone Hotels & Resorts LLC

Director of Marketing and Communications, (3 yrs)
Boutique hotel management company

Launched re-branding – creating experiential-based brands (ID, positioning) and marketing strategies – for boutique hotel company: $150M Hotel Sax (Chicago), $150M Carlton (NYC), and $200M Sé San Diego.

•       Hotel Sax Chicago: +10% revenue post-opening, Condé Nast 2008 World’s Top New Hotels list

•       Hired and led PR, online, DM and SEM agencies for each location (Chicago, NYC, San Diego.)

Cramer-Krasselt Advertising, Chicago

Vice President, Management Director, (5 yrs)

Led Hyatt Hotels Corporation global integrated brand and promotional business, and corporate brand architecture relaunch. Concurrently, led agency’s successful pitch and management of Popeyes’ Chicken & Biscuits national account.

• Hyatt: $25M multichannel integrated media budget, launching 1st major brand campaign in 15 years, which increased key attribute measures in awareness (+10%) & preference (+15%)

• Popeyes’: $15M integrated field marketing launch, realized 1st positive same-store growth in 5 years (+2.3% in ’04, +4.2% in 2005.)

FCB Chicago

VP Account Planning/Management Director, (7 yrs)

• Blue Cross Blue Shield Association (BCBSA): as AP/MD, oversaw campaign media and creative strategy for national integrated, Cannes-winning Blue Cross Blue Shield Association campaign, leading teams in six FCB-affiliated agencies: advertising, promotions, DRTV/DM, B2B, PR, and interactive (BCBS: $100M in national BCBSA and AOR assignments from BCBS plans).

• Quaker: as VPMD, created and led integrated global media campaigns for Effie award-winning Quaker Foods snack brands ($60M integrated budget)

DMB&B New York (Chicago office)

Account Planner, (2 yrs)
Responsible for consumer behavioral and communications research-bases strategies for Burger King Central Region franchise groups, resulting in+8% and +10% yr/yr revenues for BK central region.

Wells Rich Greene BDDP Chicago

Account Planner, (2 yrs)
Led consumer research and insights field work for national Midas Muffler brand.

Ogilvy & Mather Chicago

Media Planner/Account Executive (3 yrs)
Managed $200M in Sears media spend and American Express local media; pitched and led the Illinois Tourism (DECA) account.