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      <image:caption>Scenarios for planned brand migration of the master brand, based on shifting to Brand Impact Group</image:caption>
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      <image:caption>Recommended segment naming conventions, graphic direction, and brand story statement iterations</image:caption>
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      <image:caption>Brand position graphic</image:caption>
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      <image:caption>SGS&amp;Co. white space: away from “deliverables” – what they made – to the client challenges they help solve across many service areas</image:caption>
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      <image:caption>Charting whitespace opportunity for Van Der Hagen</image:caption>
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